Workshops

Favors Marketing Solutions offers the following writing workshops:

All two-hour writing workshops are priced individually at a flat rate fee of $195.

All four-hour writing workshops are priced individually at a flat rate fee of $495.

There are two eight-hour writing workshops priced individually at a flat rate fee of $895.

Visit the “Pricing” tab to purchase a course.

Setting Marketing Goals Writing Workshop ($195)

Setting Marketing Goals Writing Workshop guides you towards establishing marketing goals for your product and/or service. Whether the marketing goal is to build brand awareness, drive traffic to your website, or create customers who purchase your product, establishing marketing goals will help to create the digital marketing plan.

During this writing workshop, we will work with a set of marketing goals, research the market for your product and/or service, consider a target audience, and write clear marketing goals for digital advertising. Sample digital ads will be explored. This writing workshop includes one of the core texts under Favors Marketing Lessons 101. This is a two-hour writing workshop.

Creating an Event Plan Writing Workshop ($195)

Creating an Event Plan Writing Workshop is one of multiple steps in creating the initial tentative marketing plan, which may later culminate into a finalized marketing plan. There must be a thematic fit between the event and your event plan. A book fair is designed for selling books. A business conference is designed for networking.

Understanding the principles of thematic fit, areas of responsibility, budget guidelines, event branding, event contracts, and the technology tools needed to ensure measure success are all-important for creating the event plan. You will choose a sample event to write your event plan. This is a two-hour writing workshop.

Creating Buyers’ Personas Writing Workshop ($195)

Creating the Buyers’ Personas Writing Workshop focuses on establishing and targeting the customer who will buy your product and/or service. Consumers typically begin as online consumers or store visitors. However, to ensure consumers convert to customers, in a digital marketing campaign, you will need to create conversion content. Not all consumers and customers are the same.

Researching and creating different buyers’ personas will help you to understand the perspectives of your consumer and design an appropriate digital marketing campaign. The writing workshop will review one to two scholarship articles on consumer behavior. This writing workshop includes one of the core texts under Favors Marketing Lessons 101. This is a two-hour writing workshop.

Lessons from Digital Marketing Campaign Writing Workshop ($195)

Lessons from Digital Marketing Campaign Writing Workshop centers on the digital ad campaign marketing efforts of a sample website and includes case studies of websites, products, and services related to your brand.

The purpose of this writing workshop is to help you understand that you have a niche product that is not yet competitive in the marketplace. The goal is to help you create a niche product that begins the competitive process utilizing branding theory, marketing tools, and digital advertising mediums.

This writing workshop includes one of the core texts under Favors Marketing Lessons 101 and of the digital marketing campaigns for a sample website. This is a two-hour writing workshop.

Basic Digital Marketing Terms with Digital Ads Writing Workshop ($195)

Basic Digital Marketing Terms with Digital Ads Writing Workshop introduces you to the language of digital marketing with sample digital ads created for a sample website. To measure success of a digital marketing campaign, you must understand the concept of marketing strategy and select vocabulary central to assessing your target audience and consumer behavior.

You need marketing goals, target audience considerations, social media platform options, sample digital ads, and a feasible and realistic budget to apply language connected to digital marketing. Select vocabulary includes digital marketing, call to action (CTA), conversion, conversion vs. engagement, four pillars of conversion, four types of engagement, conversion rate, impressions, and pay-per-click advertising.

We will review social media sponsored terms for Facebook, Instagram, Pinterest, and LinkedIn to understand how to create the digital marketing plan. This is a two-hour writing workshop.

Marketing Plan Template Writing Workshop ($495)

Marketing Plan Template Writing Workshop follows a template format in which students and workshop participants will write content for different areas of a standard marketing plan.

Sections of the marketing plan template include the business summary, market analysis, competitor analysis, SWOT analysis, marketing strategy, marketing channels, customer conversion tools, and marketing goals. The content you create in this workshop will inform social media and digital marketing considerations as well as event planning research. However, you will not create a social media, digital marketing, and/or event plan in this writing workshop.

The writing workshop includes lectures, tutorials, and in-session writing. This is a four-hour writing workshop.

Tentative Marketing Plan Writing Workshop ($895)

Tentative Marketing Plan Writing Workshop utilizes the marketing plan template to finalize ideas developed within the Marketing Template Writing Workshop.

In this writing workshop, you will write a full marketing plan that includes the business summary, market analysis, customer segmentation, and marketing channels. The writing workshop will extend the research and planning processes by guiding you through the development of the social media marketing plan, utilizing social media platforms; the digital advertising plan you will create, utilizing social media advertising strategies and content conversion tools; and the event plan, utilizing a sample event.

The writing workshop includes lectures, tutorials, and in-session writing. This is an eight-hour writing workshop.

Creating a Digital Marketing Plan Writing Workshop ($895)

Creating a Digital Marketing Plan Writing Workshop follows a template format in which students and workshop participants will write content for different areas of a digital marketing plan that considers multiple social media platforms, including but not limited to Facebook, Instagram, Pinterest, and LinkedIn.

Discussion of sample digital marketing plans as well as use of video marketing will form the basis of the writing workshop. The writing workshop will focus on creating conversion content for digital ads, designing sample digital ads, and establishing the budget for ad deployment.

Sample template sections for establishing a digital marketing strategy include the following sections: business summary and marketing goals; goal hierarchy (critical assets, business objectives, marketing objectives, key performance indicators, and SWOT); social media marketing plans (Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, Amazon, Medium.com, and TikTok); digital ad strategies; and business insights (summary, audience, reach and engagement, top performing, new followers, performance, and related).

This writing workshop includes one of the core texts under Favors Marketing Lessons 101 and digital marketing plan. This is an eight-hour writing workshop.

Contact

Contact Favors Marketing Solutions for your marketing workshop needs.

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