Small Business Expo 2024

SMALL BUSINESS EXPO 2024

Favors Marketing Solutions (FMS), a digital creative marketing agency, will exhibit and conduct a workshop titled Setting Marketing Goals at the Small Business Expo 2024 in both Miami, FL and Atlanta, GA.

Marketing goals are different for FMS:

PRIMARY MARKETING GOALS

Although all marketing goals may be at play for all digital marketing objectives, for the Small Business Expo 2024, only five (5) will be utilized: 1, 2, 4, 5, and 6.

1. Build brand awareness.
2. Drive traffic to the website.
3. Create a targeted online consumer base.
4. Create buyer’s persona.
5. Create customers who buy.
6. Send emails encouraging testimonials.
7. Assess returning customers.

SECONDARY MARKETING GOALS

The secondary goal is to create an email list during my exhibition and workshop facilitation, so if you are in Miami and/or Atlanta at this time of the year, stop by my booth. I will be happy to meet you, give you a free gift while supplies last, and continue engagement.

EMAIL GENERATED ADS THROUGH SBE

Website Pic

Ad Pic

HTML Link: https://www.thesmallbusinessexpo.com/media/share/0ce87700a0f9a404573941ea93a785c9.html

Workshop

Visit www.reginayfavors.com for tips, resources, and video lessons.

Visit our Amazon author page for a list of titles: amazon.com/author/reginayfavors

Visit our online store to access titles: www.reginayfavorsauthor.com

Visit Regina Y. Favors YouTube channel for access to current video titles: @reginayfavors

New Title

The following new title is a solution created for new small business owners unfamiliar with the digital marketing process.

Welcome to How to Post a Digital Ad to Facebook Page Tutorial!

How to Post a Digital Ad to Facebook Page Tutorial: A Favors Marketing Solutions Workshop Companion is a step-by-step guide that explores the processes of creating a digital ad to conduct a digital ad campaign for a company’s product or service. These processes include creating the initial Facebook page to post the digital ad and creating a digital ad that supports the marketing goals for a product or service.

This workshop offers a lecture on the topic of creating a digital ad for individuals unfamiliar with the marketing planning and digital marketing planning processes. The lecture centers on the concepts of defining the product or service, determining the call to action for a product or service, setting one or more marketing goals, creating the buyer’s persona, creating the call to action for a product or service, creating the digital ad with content, and posting the digital ad to the Facebook page.

The purpose of this workshop is to help participants and online students create and deploy appropriate digital ads based on the marketing goals for a product or service and to facilitate a digital ad campaign.

Thank you for purchasing the book!

You can find it on Amazon.com/author/reginayfavors.
Video Lessons Video tutorials on this topic are forthcoming.