Favors Marketing School

Overview

Favors Marketing School is an online learning medium offering courses on marketing planning for small businesses. Click the “Enrollment & Registration Tab to enroll in courses. Here is a quick view of Online Coaching solutions:

Select Setting Marketing Goals Coaching (Two-Hour, $195)

Select Marketing Plan Sections + Driving Traffic Coaching (Three-Hour, $295)

Select Developing the Digital Ad + Event Plan Coaching (Four-Hour, $395)

Select Marketing Plan Template Writing Workshop (Five-Hour, $495)

Select Creating Buyer’s Persona Writing Workshop (Two-Hour, $195)

Courses

Enroll in Tentative Marketing Plan Template for Small Business Course ($2,950).

Coming Soon!

The Digital Marketing Curriculum is in development. The following courses are coming soon!

Enroll in Digital Marketing for Small Business Course ($2,950)

Enroll in DMC 102: Creating a Tentative Marketing Plan ($295)

Tentative Marketing Planning Small Business Course

The Tentative Marketing Plan Template for Small Business Course targets emerging small businesses who need the researching and planning processes necessary for creating the tentative marketing plan. The course runs 16 weeks, and it is different from the writing workshops housed under the “Workshops” tab. The same learning goals apply.

The Tentative Marketing Plan Template for Small Business Course follows a template format in which students research, prepare, and write content for different areas of a standard marketing plan.

Sections of the marketing plan template include the business summary, market analysis, competitor analysis, SWOT analysis, marketing strategy, marketing channels, customer conversion tools, and marketing goals. The content you create in this workshop will inform social media and digital marketing considerations as well as event planning research. However, you will not create a social media, digital marketing, and/or event plan in this writing workshop.

The writing workshop course includes lectures, tutorials, and in-session writing and/or remote/virtual learning. This is a 16-week writing workshop course.

This course falls under a flat-fee structure and is priced competitively. It includes the Tentative Marketing Plan Template Workbook in the pricing. There is a required source to complete the workbook elements. The required source is The Regina Y. Favors Website: A Tentative Marketing Plan—Initial & Extended, Includes Event Planning Considerations, February 2023, Condensed Version.

Both required texts for the Tentative Marketing Plan Template for Small Business Course are included in the purchase price of the course.

You can also purchase the texts separately. This is purchased separately. The core title can be found under the “Online Store” tab.

See the “Pricing” tab for more information.

Digital Marketing Curriculum (DMC) (In Progress)

Favors Marketing Solutions designs the Digital Marketing Curriculum.

Favors Marketing School facilitates learning under the curriculum.

The Digital Marketing Curriculum (DMC) moves students and workshop participants from concept introduction and concept exploration to concept application. The existing core curriculum centers on the main course titled Digital Marketing for Small Business, which includes twelve courses, following a core twelve-week format and with the 13^th week representing the finals week.

The digital marketing curriculum requires that you have set marketing goals and have created a tentative marketing plan. The development of the DMC curriculum is ongoing and subject to change and/or extension.

Core Titles

The following are core titles for the Digital Marketing Curriculum (DMC).

SPRING NEW TITLES!

TITLE #1
Favors Marketing Lessons 101: A Brief Guide to Digital Marketing is a marketing planning tool to provide small business owners with information about digital marketing, how digital ads are created and deployed, and how to assess the effectiveness of a digital ad campaign based on set marketing goals.

TITLE #2
Favors Marketing Lessons 101: Digital Ads Collection & Planning Workbook, A Companion is a practical digital marketing planning tool to provide small business owners with information about digital marketing, how digital ads are created and deployed, and how to assess the effectiveness of a digital ad campaign based on not only set marketing goals, but also the call to action (CTA) for the digital ad.

DMC Courses

The full Digital Marketing Curriculum (DMC) is available also on Teachable.com at the 10-course discounted rate.

Additional courses and writing workshops are also available through the commercial partner.

Visit the school here for more information. (Note: Favors Marketing School is in development.)

Syllabus & Academic Calendar

The syllabus and academic calendar are available through our commercial partner, Teachable.com, where Favors Marketing School is housed.

The Digital Marketing Curriculum works on a core 12-week schedule with the 13th week dedicated to finals. The following document is Week One: Orientation, Introduction to Digital Marketing.

favors-marketing-school-calendar-week-one-orientation-introduction-to-digital-marketing Download