Favors Marketing Solutions offers the following portfolio items that fall under our Academy. These include published works under the Favors Marketing Lessons program and case studies created for a digital marketing agency.
New Videos
The following new video titles support the topics of establishing marketing goals to guide the development of digital ads. Here are the titles, and they also can be found on YouTube.com/@reginayfavors.
How to Create a Digital Ad: From Marketing Goal to Call to Action
Creating a digital ad is based on the marketing goal you set for your product or service.
If your marketing goals are to build brand awareness, drive traffic to your website, and create online consumers, then the digital ad will include information about your product or service, call to action, and the website address. Here is the video lesson:
Creating the digital ad requires that you understand your product or service as niche, lacking competitors, and that it supports the execution of one or more marketing goals.
How to Use Create.Vista.com: Creating the Digital Ad
This is a video on how to create a digital ad using Create.Vista.com.
New Title
The following new title is a solution created for new small business owners unfamiliar with the digital marketing process. Setting Marketing Goals Workshop and booth attendees at the Small Business Expo 2024 voiced concerns about how to create a digital ad and post it to a Facebook page. This tutorial addresses those concerns.
Welcome to How to Post a Digital Ad to Facebook Page Tutorial!
How to Post a Digital Ad to Facebook Page Tutorial: A Favors Marketing Solutions Workshop Companion is a step-by-step guide that explores the processes of creating a digital ad to conduct a digital ad campaign for a company’s product or service. These processes include creating the initial Facebook page to post the digital ad and creating a digital ad that supports the marketing goals for a product or service.
This workshop offers a lecture on the topic of creating a digital ad for individuals unfamiliar with the marketing planning and digital marketing planning processes. The lecture centers on the concepts of defining the product or service, determining the call to action for a product or service, setting one or more marketing goals, creating the buyer’s persona, creating the call to action for a product or service, creating the digital ad with content, and posting the digital ad to the Facebook page.
The purpose of this workshop is to help participants and online students create and deploy appropriate digital ads based on the marketing goals for a product or service and to facilitate a digital ad campaign.
Thank you for purchasing the book!
You can find it on Amazon.com/author/reginayfavors.
Video Lessons Video tutorials on this topic are forthcoming.
Setting Marketing Goals: Sample Site
The Regina Y. Favors Website Tentative Marketing Plan outlines the importance of developing a digital marketing and promotions strategy for the main website and all related Favors branded products housed on the site and affiliate sites.
The plan introduces the Regina Y. Favors website, creates marketing goals, conducts a marketing analysis, considers multiple marketing strategies, introduces customer segmentation and competitor benchmarks, and creates sample buyers’ personas. The titles establish a digital marketing strategy for the Regina Y. Favors website.
The tentative marketing plan is based on seven (7) marketing goals that include building brand awareness through education.
- Build brand awareness.
- Drive traffic to the website.
- Created targeted online consumer base.
- Create buyer’s persona.
- Create customers who buy.
- Send emails encouraging testimonials.
- Assess returning customers.
The blog articles created for the tentative marketing plan began the process of building brand awareness and directing traffic to the Regina Y. Favors website. The goal was to create engagement for the online consumer, appealing directly to visitors of the website and including representation of all Favors branded products on multiple social media platforms.
The tentative marketing plan begins the process of designing a marketing and promotions campaign that not only educates, but also encourages customer conversion utilizing conversion content, digital advertising, and attendance at book conferences and events.
The tentative marketing plan includes considerations of event planning as important for ensuring that the Regina Y. Favors website and Favors branded products are marketed and promoted through online efforts and face-to-face contacts. This strategy will also consider networking and building professional relationships by attending and participating as a vendor and/or sponsor at author conferences, book fairs, and related events.
The vision of the Regina Y. Favors website is to be the preferred online curriculum you need for life recovery. Visit the website for more information.
Case Studies (Portfolio)
These are the downloadable documents and video lessons offered through Favors Marketing Lessons, which is currently in development and based on marketing efforts and results for the Regina Y. Favors website.
Preparation and presentation of the two video materials produced for George Torres, CEO of Blended Cultures, LLC is subject to fair use. They are marked as “Portfolio.” All other video and learning materials are the copyright ownership of Regina Y. Favors.
The first two videos were created as complimentary resources for George Torres, CEO, Blended Cultures, LLC in response to the complimentary logo he created for Regina Y. Favors. They are titled as follows:
- Logo + Branding: Introductory Principles of Marketing for Emerging Small Business Owners (Portfolio)
- Event Planning: The Blended Cultures Vendor, Introductory Principles of Event Planning for Small Business Owners (Portfolio)
They function as potential business workshops, case studies for participants and vendors of Blended Cultures events. Mr. Torres created the logo, and in response, I created the workshops for him to use on his site and to guide his business, marketing, and training efforts. They are fully complimentary and subject to fair use for educational purposes. You can visit the Blended Cultures, LLC website here.
The follow up videos are the creation of Regina Y. Favors, Regina Y. Favors Website, and Favors Marketing Lessons. Copyright (C) 2023 Favors Learning Center. All Rights Reserved.
Logo + Branding: Introductory Principles of Marketing (Portfolio)
This video introduces the importance of understanding the message attached to the logo and using the message to guide marketing measurables. This video is subject to fair use.
Event Planning: The Blended Cultures Vendor (Portfolio)
This video introduces the importance of creating an event plan before attending and committing financially to the event and using the plan to guide measurables. This video is subject to fair use.
Portfolio Documents
These are the Power Point portfolio documents prepared for George Torres, CEO, Blended Cultures, LLC.
Logo + Branding: Introductory Principles of Marketing
Event Planning: The Blended Cultures Vendor
Favors Marketing Lessons Videos & Documents
These are the videos and downloadable documents for Favors Marketing Lessons. This section is under development.
Pre-Marketing Plan Checklist (Audio)
The Favors Pre-Marketing Plan Checklist is a guided document that helps you to consider the important questions related to adopting a digital marketing plan for your product and/or small business.
You are not expected to answer all the questions, but you are expected to understand what all goes into the pre-planning phase(s) of creating a tentative marketing plan and then subsequently a finalized marketing plan.
Pre-Marketing Plan Checklist (Document)
Pre-Marketing Plan Checklist Presentation (Document)
Marketing Goals Worksheet (Audio)
This is the audio lecture for the Marketing Goals Worksheet.
Marketing Goals Worksheet (Document)
The following worksheet focuses on sample marketing goals and applies those goals to a sample entity.
Marketing Goals Worksheet Presentation (Document)
Tentative Marketing Plan Template (Document)
The Favors Tentative Marketing Plan Template is based on the development of the Regina Y. Favors Website Tentative Marketing Plan (Full and Condensed) and the subsequent Regina Y. Favors Website Digital Marketing Plan.
Tentative Marketing Plan Template Worksheet (Document)
The Favors Tentative Marketing Plan Template Worksheet is based on the development of the Regina Y. Favors Website Tentative Marketing Plan (Full and Condensed) and the subsequent Regina Y. Favors Website Digital Marketing Plan.
The primary marketing goals for this worksheet include 1) building brand awareness, 2) driving traffic to the website, and 3) creating a targeted online consumer base. The primary goal is to prepare a niche product for competition by researching and creating a tentative marketing plan based on a product and/or service.
This template worksheet includes digital ads and event planning considerations, which are all-important for moving products and services forward into a competitive position(s). This worksheet is a planning guide and requires preliminary research into the industry and area of expertise.
Sample Tentative Marketing Plan Proposal Request (Document)
The following is a sample tentative marketing plan proposal request that the Regina Y. Favors Website considered for the creation and short-term deployment of digital ads services offered through a marketing and promotions company, Blended Cultures, LLC.
The proposal request outlines the website’s digital marketing goals, offers a SWOT analysis, and provides budgetary considerations regarding payment of services.
Part of this marketing plan proposal derives from the Regina Y. Favors Website Tentative Marketing Plan, which fully explores the primary and secondary marketing objectives, digital marketing planning, and social media marketing strategies.
Contact
Contact Favors Marketing Solutions to help you build your academy or develop educational resources for your business needs.
Copyright (C) 2023-2024 Favors Marketing Solutions. All Rights Reserved.
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